LOEB “LEVI” STRAUSS contains…
BLUE OVERALL RIVETS ARE BEST TO RESIST TEARS
In the 1800s, Jacob Davis, a tailor from Nevada, regularly purchased bolts of denim fabric from Levi Strauss & Company’s wholesale house. After one of Davis’ customers kept purchasing extra cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. The patented rivet was later incorporated into the company’s jean design and advertisements. Since then, denim jeans and the Levi Strauss brand have become a global sensation.
Levi Strauss (born Löb Strauß and lived February 26, 1829 – September 26, 1902) was a German-American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. began in 1847 in San Francisco, California. Language Note: This lexagram is presented in English. Some creative license has been taken. Mr. Strauss’ birth name, in German, is Löb Strauß. This translates to Loeb Strauss in English. He changed his first name to Levi when he became an American citizen. To be technically accurate, a lexigram of his birth name (Löb Strauß) ought be used to generate a list of candidate words from a German lexicon, and the results then translated to English. For this lexagram, we simply translated the name Löb Strauß into its English equivalent Loeb “Levi” Strauss with the Anglicization of his name used as a nickname.
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